There have been some newspaper reports lately about the beer prices at Oslo airport, which are the highest in the land. This should not coame as a surprise to anyone. The beer prices at the airport is always more expensive than in town. A plass of Pilsener Urquell at Prague airport is astronomical if you compare it to a baskstreet cafe in town.
The Director General of the Norwegian Competition Authority is interviewed in the major business daily Dagens Næringsliv. She, unsurprisingly, wants more competition.
I wrote a letter to the editor in Dagens Næringsliv, quoting Evan Lewis, forunder and head brewer at Ægir brewery. He sais a few days ago that there is one term in the Norwegian language he strongly dislikes. It is en halvliter, literally half a liter. (The English equivalent obviously a pint. In Sweden they call it en stor stark, a big strong)
It is the generic term for a beer. If you walk into a pub, you traditionally ask for en halvliter. What you get is the standard pale lager available on tap in the establishment. (If it is noisy, you just signal with your fingers how many halvlitere you want, so no conversation need to take place.
Evan asked the question: Would you go into a restaurant and ask for one food?
His point is that things are changing. Many consumers go for quality, not for quantity.
When the Director General of the Competiton Authority raises the question of how to increase competiton to get lower beer prices, what she discusses is wether we sould pay niney or one hundred kroner for a halvliter of Carlsberg. Real competiton would mean that we could choose between a broad range of beers, domestic and imported.
And if the beer is good, we don’t mind paying premium prices.
You know what? They printed it yesterday.
Read Full Post »