Sure. I know a lot about Norwegian beers and Norwegian breweries. But there is still a lot of ground to cover if my book is to be under every Christmas tree.
This week I sent out a questionnaire to all the breweries on my list – a list it has taken quite some time to compile. Facebook, word of mouth, public registers, applications for licences…
The immediate response was very positive – particularly from the ones starting up this spring. A major challenge will be to have really up-to-date information about everyone actually brewing on the day of the deadline.
And I’ve called out for photos of bottles and glasses, for labels to use on the cover etc.
My main advantage? That there are very few opportunities to market beer in Norway. You cannot even have a brewery logo at a football stadium. A book giving telling the story about your brewery and your beer is a way around this.
The response has been very positive. There will be some technical things to adjust – getting the questionnaire available in various formats, setting up a dropbox account with the book designer etc. But the general message is that the initiative is very welcome.
And I already have two invites to come and visit breweries.