This winter has seen a heated discussion about the acess to Norwegian supermarket shelves for small producers of beer and food. We are down to three groups of retailers controlling 99% of the market, and I would not be surprised if we end up with just two within five years or so. A major reason for this is the customs barriers, particularly for meat and diary products, which makes it impossible for European retail chains to establish themselves in Norway and enjoying the benefits of low costs for Pan-European products. LIDL gave it a try, but gave up after a few years.
The smallest of the three, REMA 1000, has, to a lot of ridicule, decided to cut down on the number of breweries they want to give access to their shelves. The big acror benefiting from this move, Carlberg, is sitting very quietly, hoping no-one will notice the elephant in the room.
This has, of course, been discussed a lot on Facebook, and I agreed to chair an event celebrating the diversity of Norwegian beer as a contrast. This was arranged by Gulating Trondheim, one of a chain of specialist beer shops who now number almost 20 outlets.
We decided to focus on beer for the Trondheim region, Trøndelag, and ended up with beers from 21 breweries. We could have included more, but 22 samples was probably enough. (There were two beers from both To Tårn and Røros).
These were the breweries:
Ølve på Egge
Tommy at Gulating was the one really doing the job here, and it was a great afternoon. Børge Barlindhaug, head brewer at To Tårn brewery was also present, bringing samples of his most exclusive beer. This was a beer brewed with the bacteria culture used for the blue mould cheese Selbu blå, which turned out great.
Just a few days before the event, it was announced that Mathallen, the food hall where the Gulating shop is situated, have to move out of their premises to make way for a discount store. In fact, out beer tasting was the last evenet taking place at Mathalle. Too bad, but a nice way to say farewell.
And if you know of somewhere in Trondheim that could be suitable for a beer shop, pleas get in touch with Tommy!