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Archive for the ‘beer marketing’ Category

Once is funny, when you find it is widespread, I get annoyed.

Jørn, the brewer at Trondhjem Mikrobryggeri, has pointed out that he has found my photo at yet another website. At Mozzarella’s Grill & Bar. It’s one of a number of photos rotating at their front page.

 

Mozzarellas

It might be that the restaurant chain, this time located in various locations in Connecticut and Rhode Island, is innocent. But they could have asked for photos actually originating from their own restaurants. And they claim the copyright for their website.

My main suspect is, once again, the company behind the website. This time it is called Zevon Media. According to  their own pages, they have social media skills. We’ll see about that.

For the record, here is my photo of the beer samples in Trondheim again.  Little did they know they would conquer the globe.

 Trondhjemsamples

I await a response. This time I will not settle for dimes. I know a beer blogger lawyer.

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I got a transfer from the web design company via PayPal last night, with the following message:

Apologies for the misue of your photo. It was for placement only during early production and was supposed to be swapped out with actual photos of this brewery’s beer — but that task fell through the cracks. Please accept this gift to buy yourself some beer. We have already replaced the photo.

So. No grudges. But I’d still like to try the beers from the Hopvine brewery.

Meanwhile – a crappy photo of a grilled Gorgonzola sandwich and a beer. At the Chelsea Pub in Parma, Italy. It is highlyunlikely that anyone will steal this.

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Someone stole my beer photo.

There have been some weird sites that has taken whole blog posts and republished them, but there have been many years since I have discovered unauthorized use of my photos.

When I look back, there is a strong possibility that I have a general crappy level of photo quality, meaning there are far better sources for nicking beer pictures than this site.

But one of my readers is a brewer at Trondhjem Mikrobryggeri. And he must have a very good memory of photos. Photographic memory?  Because he spotted a photo of his beers. That had appeared in my blog post from last year. But he found it on the web site of the Hopvine Brewery in Aurora, Illinois.

 

Your beers?

Your beers?

 

This is my original photo:

 

 

Trondhjemsamples

 What’s wrong with their own beers? Don’t they look good enough?

I think someone in Aurora, Il. owes me a beer. Either the Hopvine guys. or the ones in IPC, who set up their website.

 You will find our friendly, no-nonsense method of doing business quite refreshing, says IPC.

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Belgian flag

I had to rearrange the schedule of my day job this Easter. In Norway, this is serious vacation time. Many take the whole week off, going skiing on the last patches of snow or opening their summer houses for the season.

I’ll be home most of the week. I was supposed to be on duty the week after Easter, but I received an email that made me change my plans.

Visit Flanders, the tourist promotion body for the Flemish-speaking part of Belgium, has invited 8 Scandinavian beer writers for a four day visit from 24 April.  Four Swedes, two Danes, two Norwegians.

We will be visiting cafes and restaurants, breweries and beer festivals.

Here are the breweries where we will make a stop:

  • Cantillon
  • Brasserie de la Senne
  • De Halve Maan
  • De Struise Brouwers
  • Brewery 3 Fonteinen
  • Brewery De Kroon
  • Hof Ten Dormaal
  • Domus

 

Full coverage here on the blog, but also on twitter, @KnutAl, and Facebook.

This is a part of what looks like a general push for Belgian beer tourism. The craft beer explosion has swept the globe, but Belgium has the whole range from historical styles saved in the nick of time to daring newcomers pushing the boundaries. In my nine years of beer blogging, I haven’t given Belgium its fair share of coverage – I’m very pleased to have the opportunity to remedy that.

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Sorry.

No time for writing up any comprehensive blog posts on pubs, beer shops or the general feeling of being back in London in December once more.

It was a nice unpretentious weekend with two mates, and, while we tried to cover quite a few pubs, we did not aim for a maximum number of beers or breweries. The choice is staggering compared the London I used to know, perhaps I’ll try to come back and cover it better in the future. And our Facebook friends got live coverage the weekend we were there….

So, just a few highlights:

The London Fields brewery tap.

After passing two pubs that did not open until four in the afternoon, this was a great place to end up. Nine beers on tap, including some one-offs, and you get 1/3 pint samplers at a reasonable price. Industrial/punk style, concrete, glass and plywood. There are windows between the tap room and the brewery. Relaxed on a Friday afternoon. Good beers, we particularly noted that the quality was consistent across the range. Impressive from a newcomer.

A return visit to the Cask Pub and Kitchen, good food and a great range of beers. A Saturday evening  visit to the sister establishment, Craft Clapham, which was quite insane. It was the night after opening, and it was packed with Christmas partying. The beer was, however, excellent, with inventive brews far beyond what English beer used to be . A Berliner Weisse from Magic Rock is a good indicator.

Some good Fuller’s pubs in West London, the highlight being the canal side Union Tavern.  If you didn’t know this was a Fuller’s House, you would not guess it. It is really a sign of the changing times that there is a fine range of beers from several London breweries available. And the setting by the Grand Union Canal must be spectacular in the summer. Just a few minutes from Westbourne Park tube station.

CASKdec2013

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(English text at the end)

Vest for Trondheim sentrum går Bynesveien langs fjorden forbi gamle oljetankanlegg og andre industribygg. Dette har nok vært et naturskjønt område, men nå er det preget av mange tiår med nyttefunksjoner som ikke setter et så vakkert stempel på omgivelsene.

Skal du besøke Austmann bryggeri, er det lurt å ha gjort en avtale på forhånd. En litt dårlig merket avkjørsel ned mot fjorden ender i to stengte porter.

Jeg blir tatt godt imot av Anders Cooper og  Vinko Lien Sindelar.

Ved inngangen er det lager for flasker og fat, ved mitt besøk er det et svært begrenset utvalg. I begynnelsen av desember er det meningen at ølet skal være ute i hyller, kjøleskap og på kraner.

I neste rom står ølet og godgjør seg på 900-liters tanker, og innerst finner vi de tre åpne gjæringskarene. Utstyret er kjøpt fra Kinn, men er tilpasset en del. Gjæren høstes og brukes på nytt, og blir i stadig bedre form. Det blir naturligvis et overskudd av gjær, så her har trønderske hjemmebryggere gode muligheter.

Selv om Austmann bare har vært i drift siden i sommer, er det brygget et titall øl, og de fleste av dem er allerede å finne på polets bestillingsliste. Det er ikke sikkert at alle øltypene blir videreført, samtidig mangler det ikke på planer for neste år. Det finnes en kjelleretasje der det står noen kegs med imperial stout, og der vil det komme trefat av ulike slag for å lage surøl og annet spennende.  

De meste populære øltypene så langt har vært en belgisk ale, Tre gamle damer og Northumberland, en brown ale. For egen del vil jeg vel trekke frem Bastogne (saison) og Blåbærstout.

Så langt har salget gått bra, og med et etterlengtet flaskeanlegg (installert etter mitt besøk) vil det bli mindre slitsomt å dekke etterspørselen. Det er selvfølgelig vanskelig å beregne markedet før man setter i gang, og man er jo i stor grad låst til det utstyret man investerer i, i alle fall på kort sikt. Dagens lokaler har en del å gå på når det gjelder lagerplass, og utstyret gir mulighet for kontinuerlig brygging, eventuelt ved å dele uken i to skift.

Jeg skrev innledningsvis om at industriområdet ikke nødvendigvis er det mest idylliske. Samtidig er det et potensiale for å sette opp bord og benker og ha servering nede på kaien. Og derfra er det en praktfull utsikt mot Munkholmen og byen. Hvem vet, kanskje det kan gjøre som på the Kernel i London, der man møtes på mandag formiddag for å ta en øl og spise frokost?

Selv om du ikke har veien innom Trondheim, er det vel verdt å prøve øl fra Austmann. De fleste ølene deres er å få på polet, og det er bare å be din favorittpub om å ta inn fatøl fra dem også. Jeg tror dette er en av nykommerne som vil klare seg i et stadig tøffere marked.

Many of the new breweries in Norway start on a very small scale, peddling their beers to local shops or bars. Austmann bryggeri in Trondheim, established this summer, have bigger ambitions. With loans from family and friends and a distribution deal with Beer Enthusiast, they managed to get a number of their beers listed with the state Vinmonopolet,  meaning that they have a full national distribution.

The brewery is located in an industrial area not far from Central Trondheim with a nice view of the Trondheim fjord.

The beer range includes Belgian ales, a saison, a blueberry stout, two IPAs, an amber ale, a wheat ale and three Christmas beers. The best sellers will stay on, others will be replaced with new beers.

The bottled beers are vital for distribution in the Vinmonopolet shops, but key kegs are important for the pub market.

The beers are brewed in open vessels bought from Kinn brewery, and they are well worth trying out. As Beer Enthisiast are now establishing themselves in several other coutnries, that might mean that some of their beers could turn up, at least in Sweden.

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The Grand Old Man of the Norwegian micro brewers is doing well. But that does not mean that Nøgne Ø slow down their innovation.

Nøgne Ø has been through some tough times during their ten years of existence, but at last they are enjoying the fruit of their labors. They have actually reduced their exports, and no longer have the capacity of brewing for Mikkeller.

This could mean leaning back a bit, concentrating on their core of commercial successes. But that would not be Nøgne Ø.

There is a steady trickle of new beers arriving on the market now, I got some samples recently which really show the range they are operating in.

Well, one of them is not brewed at Nøgne Ø, it is a collaboration between them and the Saint-Germain brewery in France. The Rhub’IPA is brewed with rhubarb, a frist one for me. Incredible floral and fruity nose. Hazy yellow, do not go for this because of the looks. Light beer base, wonderful rhubarb flavour, refreshing.

Horizon Tokyo Black is another collaboration, this time with BrewDog and Mikkeller. An imperial stout based on their extreme beers with the same names, this one is many steps removed from your everyday session beer. Black, some fizz when you open, then an oily feel. Very inviting complex aroma, tar, treacle, wood, smoke and coffee. Warming alcohol. Somehow, they have managed to make a bittersweet balance, this is drinkable and not overpowering. But it is to be taken seriously.
The Kriek of Telemark is a sour beer with sour cherries from the county of Telemark. It pours a glowing read with a pink head. Sour and sweet aroma, lovely fresh cherry favour.

Almonds, cherries, it balances on the fine line between fruity and sour. The fresh cherry juice comes through in an amazing way. There is much to be said about the aged krieks of Belgium – but this interpretation has really won me over. I find it hard to believe that this will improve with time.

To celebrate the brewing of batch # 1000, they have brewed not one, but two beers.
Both with 10 percent alcohol, both brewed with spices. The beers are sold in sets of two, meaning you get a lovely little box including #1000 and #1001, both inspired by One Thousand and One Nights.

#1000 has a warm, spicy nose. It is dark gold, and has lazy bubbles. Cinnamon and ginger. Apricots and sweet apples. Sweet, but well-balanced, mature. The alcohol is well hidden. Elegant, but it lacks a wow factor. It leaves a dry mouth feel, probably a combination of the spices and hops.

#1001, though, is the one they need to launch on its own. Dark, soft, inviting. Cinnamon, cardamom, feels like the Nøgne Ø Imperial Stout as a starting point, with some extra sweetness this is a splendid host for the spices. Coffee, molasses, tar, oreo biscuits, To be served at midnight by the fire with some home-made gingerbread.

Not enough?

This year’s Christmas beers have been released, too.

For the record, I bought the rhubarb IPA myself, the other beers I got from the brewery.

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Det Norske Brenneri is the name of a distiller set up when the laws in this field were medified a few years ago. They have had success with some of their aquavits and other schnapps, some under the name Arvesølvet.

I had a chat with Anders  from the company yesterday, as they have decided to diversify by establishing a beer range.

The beers will have names inspired by the oil industry, the first is Roughneck Pale Ale.

Bilde 005

A soft and smooth beer. Flowers, fruit. Light body, then a modest bitterness in the finish. Not extreme by any means, but a beer that should have a wide appeal. Alcohol content is just below the 4.7% treshold for being sold in supermarkets, and they have a foot in the door of Norgesgruppen. Ask your local Meny store to order it. Right now, one place to find it is the Broker in Bogstadveien, Oslo.

They do not have a brewery to start with, meaning the beer is made in a Scandinavian quality brewery with capacity to contract brew.

It they manage to get this beer on the shelves and price it right, I think it might succeed in the Norwegian market. But I think they should broaden the beer range fairly fast, having more beers means much improved visibility.

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  Following my stay in Munich this summer, I have written a fair bit about small, but encouranging signs of innovation. I´m happy to say that there is a growing debate about key concepts, not entirely unrelated to the discussion in the English (English as in language, not as an geographical entity) beer blogs recently. There are two separate issues, both centered around Craft Bier (Yes, the Germans aren´t shy about borrowing English words these days.). One is about hijacking the term, the other about trying to ridicule it. The first story comes from the newly established Brew Berlin. They tell about the Ratsherrn Brauerei, who have tried to register Craft Beer as a protected trade name in Germany. There have been strong protests that one of the big players in the beverage sector tries to monopolize the concept. Even more important is the issue raised by two Bavarian beer bloggers, following the publication of an article in Fine, a wine magazine. The article tries to ridicule the merging craft beer scene in Germany, using labels like technology fetichists. It states that the craft beers fail to do what the classical pils achieves, to produce elegance and intensity without any fuss. All those double and triple beers, IPAs and AIPAs, do not, with their double or even triple fermentation with high levels of alcohol, match the charm of an elegant pils. The reaction to this was started by Mareike in feinerhopfen.wordpress.com, and followed up by Daniel at usox.org. Mareike points out that the micro, craft and cuckoo brewers make beers that fit into a gourmet setting. Quality is about something else than punching a few buttons on a production computer and then getting beer out at the other end in a few hours. If one wants to look for technology fetichists, it is more linked to the Reinheitsgebot culture, though it does not have much to do with enjoyment. In a letter to the editor of the magazine, Daniel questions the use of the concept quality in the article. He points out that the macro breweries of Germany, who are recommended as having a consistent quality, often cheat by using ingredients like hop extract or malt extract. If there is one thing the craft breweries have in common, it is their committment to prime ingredients. Go ahead, read their blogs. Google translate is there to help you. And cheer them on !

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I didn’t expect much.

That’s always an advantage.

Many summers on the shores of the Mediterranean have taught me that there is plenty of pale lager, and the rest should be counted as a bonus. Barcelona was an exception.

So I arrived in Antibes without any significant hope of beery experiences. I had one excursion planned, but I’ll come back to that in a separate post.

A little background first. Antibes is on the French Riviera, between Cannes and Nice. A postcard pretty town, conveniently close to Nice airport. IT has one of the biggest yacht harbours in the area, giving a distinct upper class feel to some of the shops and establishments.  At the same time, cheap flights from the Nordic countries mean a steady supply of more laid back visitors.

The beaches are not too crowded, and they tend to be open to the general public without outrageous fees for sun chairs and parasols. There is a great market with local food every morning, there are plenty of mid-price restaurants with good food. Even the snacks sold from kiosks at the beach are freshly cooked. You can choose between five types of cheese in your sandwich, and the french fries are made from potatoes peeled, cut and fried at the spot.

The beer market seems to be firmly controlled by Kronenbourg, nowadays owned by Carlsberg. That means their standard pale lager on tap in most places, in supermarkets supplemented by superstong lagers and oddities like a Tuborg with vodka flavour. (Don’t ask me!)

But all is not bad. I don’t know the organisational setup, but there seems to be a distribution deal where Kronenbourg allows a few Belgians into their fridges.  And this does not mean just any Belgians. In numerous supermarkets, including the kiosk near our hotel, you find Duvel and blue Chimay ready available.

I can live with that for a week.

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