Sometimes you find examples of big gaps between cultures. (Don’t worry, I’m not going into any discussions about political Islam here.) I tend to have a fairly liberal outlook towards beer and beer drinking – if not I would have been blogging about something else. But I have to admit that there are regulations that I find sensible. Age limits for drinking. Regulation of aggressive advertising towards teenagers – usually more connected with alcopops than beer. The best is if the major players in the beer industry promote sensible drinking, and I feel most craft breweries appeal more to adult consumers.
But then there are countries where beer is looked upon as a staple food. It is their liquid bread, brewed in the village and sold next door to the local bakery and butcher’s shop. I assume the children are poured a small glass with meals from a rather early age.
I try to respect this view of life and beer, but I feel that the promoters of the Munich Oktoberfest have gone too far this year. Along the other more or lass tasteful souvenirs, they have a baby bottle shaped like a Bierkrug.
Now the little ones finally have their own beer mug. Looking just like a real beer mug, it comes along with teat so that Lederhosen and Dirndl stay clean, while the baby enjoys his “beer”, according to their web site.