A wee bit of travelling the rest of the year. Gothenburg. Paris. Lisbon. Düsseldorf.
Archive for September, 2010
On my bike to work this morning I noticed that they are rigging down the open air watering holes of Central Oslo for the season. Sure, there are tents of various shapes and sizes outside bars and restaurants catering to the smokers, but the true al fresco drinking is over until April.
Which makes this a sensible time to launch a place that is truly indoors, with an open fireplace and vaulted brick ceilings.
Yes, it is the Schouskjelleren Mikrobryggeri, where the kettles are polished, the walls and floors have been dusted down and where the first beers are now flowing through the taps.
Actually, the opening is the coming weekend, but some of us have been invited to try it out during a few closed sessions.
Firs of all, the vaulted cellar, dating back to the 1820s, is a lovely place. An open fireplace, glowing copper tanks, leather furniture and warm lightning from chandeliers (not very suitable for photos) – it all works very well. It is a place to meet up with friends and having conversations over a pint or two. There won’t be much food on offer, but there will probably be sausages or similar snacks to keep the worst hunger at bay.
John the brewer has been very busy trying out equipment and brewing test batches amid all the construction work, and he had six beers on tap last Saturday. Two stouts – one of which was a Java coffee stout, an ESB, a Blond, an Amarillo single hop IPA and a beer loaded with fruit and spices. A double IPA is also on its way.
Some of the beers need a bit more tweaking, some of them just a little more conditioning. I went back for seconds of the ESB and the coffee stout, both of them lovely beers which should be a part of the regular beer list. I’ll come back to the rest of them when everything is up and running, but this is very promising.
I do this blog as a hobby. It gets a bit too time consuming at times, perhaps, but I have a job, a family and a life, too.
I get the occasional bottle of beer from breweries near and far, but, on the whole, I pay my way in the beer shops and bars I visit.
Would I do this for money, given the chance? Sure. But based in a country where alcohol ads are banned, it is not likely to happen.
One beer site I admire is beerticker.dk, where Peter Myrup Olesen has been running a comprehensive coverage of the Danish beer scene, featuring news from the industry, media clippings and other sources. This has been updated several times a day, and is probably far better than the in-house monitoring being done by Carlsberg and the other big players. The site also has had a constantly updated list of new Danish beers.
Peter has been doing this full-time, but he has now announced that he most likely will close down his site. He has not been able to raise enough money to keep on doing this, so he is looking for other things to do.
I will miss beerticker.dk, it is a service that has been very useful for the beer community across Scandinavia.
There are other types of blogs which generate a lot of revenue, particularly those with teenage girls as their target audience. I assume that beer blogs in, say, Sweden or the UK may also generate some income. The question would probably be how much time you would need to sell ads – at the expense of writing.
As a whole, the beer blogsphere will continue to be dominated by those who do this for fun. This means less comprehensive coverage like Peter has done in Denmark and more like this blog, where bolts of inspiration and time constraints set the schedule.
I got the chance to try a drop of The End of History on Saturday. Lovely malty flavour mixed with an edge of turpentine. I doubt this is the future of beer.
On the other hand, there will be two Christmas beers from BrewDog available in Norway this year. One, I don’t believe in Santa, will be of supermarket strength, the other will be in Vinmonopolet stores and bars/restaurants. I doubt that any of them will be packaged in small furry animals, but you never know.
40% of BrewDog sales are now in Norway and Sweden. Seems like their importers are doing a good job!