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Posts Tagged ‘Spain’

Was this what we needed?

The beer selection at my local ICA supermarket isn’t bad. At least not if you compare to just a few years ago. Two Scottish ales, several stouts, a few beers from Nøgne Ø and Haandbryggeriet. Lagers from Slovakia, Germany and the Czech republic. Even a few Goose Island brews.
But I’m afraid a significant percentage of the consumers go for the cheapest lagers or for anything that does not taste of beer.
But do we really need a cerveza with limon? And it remains to be seen if a 3.2% ABV beverage will sell.

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