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Posts Tagged ‘beer books’

quizcoverWith the huge range of beer books available, I was surprised there were no beer quiz books around.

 

Last year I was in Stavanger, promoting my book with the publisher – including a beer tasting for people in the local book trade. There was also a short literary quiz, and I got the idea there and then – why not a beer quiz book?

I reached out to follow beer blogger Sammy Myklebust , who jumped right in, and the publisher Vega Forlag was positive.

The bulk of the work was done during the first four months of this year, with e-mail and dropbox as collaboration tools. We met twice, once for a working weekend at my mountain cottage, then for a few hours in Bergen to lay the last pieces of the puzzle.

We decided to divide the book into chapters, with 18 questions in each chapter, divided into three categories according to difficulty. There are 1000 beer questions with a few chapters on other alcohol and drinks without alcohol at the end.

There are chapters on major beer countries, on traditional brewing, on hops, beer festivals, fiction and non-fiction books, beer personalities, “national” beers of various countries, pubs and bars.

I’m quite pleased with the range of questions. We touch upon history, religion, travel, food, home brewing, literature, music, TV series, ethnography, biochemistry, mycology, mythology, linguistics and many other fields.

There was a CAMRA quiz books some years ago, and a Swedish board game. Maybe the market is ripe for versions of this in other countries and languages? If anyone’s interested, get in touch.

MAi 09 093

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TrondhjemsamplesBeer blogging and beer book writing are two different worlds. When I blog, I write, find an appropriate photo, run the spell checker, do some metatagging and push the publish button. There is even an automatic tweet function.

Book writing has a number of different stages. Fact finding, the actual typing, finding illustrations, proofreading, page proofs etc.

And then the promotional stunts.

The book is due from the printers Friday 23 October. The same day I will be on stage at the What’s Brewing Festival in Stavanger. I am trying to figure out what to say to the crowd that afternoon, I hope to make this a conversation between me and somebody else, I’m not very good at standing up talking.

Thursday the following week has the Christmas beer launch of the Norwegian Brewer’s Association, where my publisher has a stand among the beer stalls. Then the last plane of the evening to Trondheim, where I am due in a radio studio the next morning at eight, talking about the beers of the region. I hope to fit in a newspaper journalist at lunchtime (though he doesn’t know it yet). Onwards to the Trondheim Public Library, where I give them a copy of my book. Good for Facebook, hopefully for their Facebook page as well.

A tasting in the evening with breweries and beers from the local area at Mathallen Trondheim and a signing session at the Gulating beer shop the next morning.

The week following I’ll have an event at Verkstedet in Oslo, with a capacity of 50-60. This will be a combined book launch and tasting with five breweries presenting one beer each and joining me on stage to talk about them.

I hope I will convince a few confused souls to buy the book after all this. But what do I know about publishing, marketing and what have you. I’m just a beer drinker.

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Last week I was at a low. No photos were coming in, I really doubted if I was able to follow the schedule. Now the dropbox icon on my computer is living its own life, telling me about documents popping in.

And then there are all the great beer people getting back to me, explaining why they are busy. Most do brewing as a second job. One of the brewers is having a full-time job, running for mayor in her municipality and still finds time to brew and distribute beer. She sends e-mails at five in the morning. One is a sheep farmer, and explained that he had to get through the lambing first. Those who have hotels, catering or restaurants have one of their busiest seasons during May and June.

So my next challenge is to process all the material, to get back to those who have given their input and make sure I got things right.

But the second half of this week, I’ll be doing something completely different.

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Planning for Christmas?

I assume all of you already have bought The Longest Crawl by Ian Marchant and Three Sheets to the Wind by Pete Brown. If not, they are on sale at play.com for £ 5 each.

Great stocking fillers for Christmas, too, and they are easier to mail and can even be brought in your hand luggage on a plane.

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