If you write a book aimed at the Christmas gift market, there isn’t too much you can do to promote it in the new year. At least not to a general public.
On the other hand, it opens new possibilities. There might be a spinoff book this year, there might be a new edition next year.
And beiong a published writer opens doors. To do beer tastings, do other event like beer launches or talks at festivals. For money. Not big money, but at least I get my expenses paid.
So I’ll do at least four paid events in the Oslo area over the next two months. I’ll try to report back on how this works out. So far I’ve enjoyed my stay in the limelight, I thought I was more comfortable behind the keyboard.
And I try to visit even more micro breweries this year. I’ve mentioned Grünerløkka Brygghus, but I have also spent two splendid afternoons visiting Færder Mikrobryggeri (in Tønsberg) and Dronebrygg in central Oslo.
Færder Mikrobryggeri is a family business, which starde up last summer. I talked to Tone, who is working full time in the brewery alongside her son Mathias. The have a broad range of their own beers, which have been very well received. They are located in an area where lots of people spend their summer vacations and weekends. The challenge is to get their beers on sale in some of the cafes and restaurants serving beer al fresco to locals and visitors during the summer months. Contract brewing, including the beers for the Kolonihagen restaurants, will help secure the income they need.
Dronebrygg is many things at once. Thery brew no nonsense lagers and light ales with a broad appeal, including a Mexian style lagers others might raise their eyebrows over, as well as more challenging brews. I met Daniel and Anders over a few samples of their beers.
Dronebrygg is located in the basement of Kunstnernes Hus, an art institution. Ther brewers are artists themselves, and some beers are brewed as art projects or as a part of an art project. Kunstnernes Hus has a terrace overlooking a leafy park, close to the Royal Palace, a great place to enjoy a Kölsch or a pale ale. As I write this, the future for the cafe/restaurant there is uncertain, but I hope there will continue to be an outlet there for Dronebrygg. Remember to enquire for more quirky beers with ingredients like seaweed, mushrooms, herbs and fruit, some of them one offs. Their recently renewed web page is a good place to start if you want to seek out their beers.