I got an email a few weeks ago from a guy I know, offering me a position as a beer blogger for one of the major Norwegian online news providers. The wording was flattering, and there was even money involved, meaning a certain amount per click.
An opportunity to write in Norwegian for a broad audience on a subject that (still) fascinates me!
But I had to decline. In addition to the featured bloggers, which are given exposure within the editorial environment, they also offer a general blogging platform, where everyone may publish everything. There is a code of conduct that you have to agree with, and they have staff in charge of this service.
As you might know, I have a day job in the health sector. In this capacity I learned, quite a while ago, that someone had created a blog dedicated to a smear campaign against an employee of the company where I work. He was accused of malpractice and the page made similarities between him and war criminals.
I tried to have these writings removed, quoting the code of conduct. This was declined, both while the blogger was anonymous and when I, without much effort, told them her identity.
My reputation is not worth very much. But I am in a position to decline a co-operation with a company that has an elastic relationship with their stated ethical standards.
So, no thanks.
But there are other windows of opportunity – more about that soon.