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Archive for January 2nd, 2015

The Godfather of beer blogging, Alan in Canada, has asked the question:

What beer book which has yet to be written would you like to see published?

And the question is a good one. This is a part of The Session. The Session, a.k.a. Beer Blogging Friday, is an opportunity once a month for beer bloggers from around the world to get together and write from their own unique perspective on a single topic. Each month, a different beer blogger hosts the Session, chooses a topic and creates a round-up listing all of the participants, along with a short pithy critique of each entry.

So the host of Session 95 is Alan, go to his blog to see a round up of all contributions this month.

He also wants to know what books we’d like to write. Well, there might be something happening over here, but it’s early days yet. I’ll let you know if and when things get moving.

So I need more beer books? Well. There are beer books silently staring at med from the shelves. Some have been gifts or review copies, some seemed more promising at amazon or in the bookshop than they turned out to be. So I tend to limit my beer book purchases, and I find it very convenient when I can buy an e-book from Evan Rail, ready to digest in one sitting.

But I digress.  There are many beer books waiting to be written. And I have at least three books I’d like to see published.

First of all, my friend the beer scholar Lars Marius Garshol has done some really impressive writing about farmhouse beers in Norway and in Lithuania. He should be given a scholarship to write about the history of small-scale brewing in The Nordic countries and the Baltic countries, including Finland and Russian Karelia. That’s probably too ambitious. But a book on Norwegian traditional beers would be most welcome. too!

 

On an even broader scale, I’d like a book on European beer brewing history. Starting with historical and archeological sources, painting the broad strokes of the major players.

  • How empires, was and legislation have given the background for clever entrepreneurs.
  • The contribution of Weihenstephan and other centers of brewery education.
  • The emergence of a science of brewing.
  • Family brewers growing into multinationals. Dreher, Carnegie, Jacobsen, Guinness, Heineken.
  • Did the Russian court really drink stout? If so, where was the beer brewed?
  • European beer in other corners of the world.
  • Intra-European beer trade. How much stout did the czars really drink?

There could be lots of tables and figures in such a book, but I’d prefer the good stories, the anecdotes and how beer history fits into the broader history. And I would like lots of maps, old ads and photos.

But there is another book waiting to be written, too. About the emergence of a company that defied all established wisdom within the industry. A company that has used social media, reached out to bloggers, provoked regulating authorities and getting plenty of press coverage without buying ads.

If I was given some months’ salary and freedom to write a book on a beer related theme, I would write the story of BrewDog. And I’d focus on the beer. Unlike the book by the founders of Brooklyn Brewery. That book is not about beer at all, it could have been a chronicling a chewing gum factory.

The Beer Book for Punks could be sold in pubs and bars, bottle shops – and the bookshops of business schools around the globe. Not to mention airports.

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