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Archive for December 9th, 2014

There might be some minor adjustments to the Norwegian ban on ads for alcoholic beverages. This means  that breweries and cider makers may give some very basic information about their products. There will be now advertising as such, in printed or online media. It is really tough for a new brewery to promote their products to establish a brand name on the regional or national level.

But we are, to the dismay of some regulators, not totally North Korea. We are allowed to watch some sports on television. And these sporting events have sponsors.

Some of these sports events are unsignificant outside the Nordic countries. (Come to think of it, I don’t think the Danes care, either). We’re taking variations over cross-country skiing here.

Funny that  the Veltins brewery is a major sponsor of skiing. Their beers are not for sale in Norway.

I’d say the chances are good for finding Veltins in Norwegian shops during 2015.

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