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Archive for October 21st, 2014

The German broadcaster ARD has an interesting web article – audio, too, if your German is up to it. The story is about the growing Craft beer scene in Vienna, well worth reading.

What I particularly liked is how the Austrian newcomers to the scene establish their own terminology. There have been discussions in English and other languages on how to describe beer producers like Mikkeller and Evil Twin, who don’t have their own equipment, but rents capacity from others.

Gypsy brewers is one suggestion.

In the radio spot from Vienna, they use the term Wanderbrauer. I like that. It echoes from earlier times, when craftsmen travelled and set up shop.  It echoes Patrick Leigh Fermor.

But it does not translate well into English. Not really into Norwegian, either.

On the other hand,  they also use the expression Fernsehbiere about the dull industrial beers. TV beers. We could use that.

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