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Archive for June 13th, 2014

The long-expected news came a few days ago. Ringnes/Carlsberg are scaling down their brewery in Trondheim. E.C. Dahls bryggeri was one of the big regional players, enjoying a cozy government sanctioned monopoly situation for decades. They were gobbled up by Ringnes a long time ago. And Ringnes was gobbled up by Carlsberg after an attempt of a merger.

The Norwegian system of deposit glass bottles meant that it was sensible to have regional breweries, or at least bottling lines, but things have changed. Nowadays most of our home consumption of pale lagers consist of canned beer.

Ringnes state that they will continue to brew E.C. Dahls pils in Trondheim, but will cut the number of employees involved in actual production of beer and soft drinks from 134 to 14. It does not take much of a crystal bowl to guess that the number will be zero in a few years.

What is happening when you scale down a production plant like this? You have a very valuable, centrally located piece of real estate just waiting for development. It does not make sense to keep on brewing in a small corner of this area. Storage and distribution of Carlsberg products made elsewhere takes some space, but it makes more sense to build a logistics center somewhere close to a transport terminal out of town.

I do not feel much nostalgia over the death of E.C. Dahls. I am very happy to say that the Trondheim based Austmann Bryggeri, launched just a year ago, is filling up the shelves of shops and bars across the land. And they make more inventive and tasteful beers than E.C. Dahls (or the rest of the Ringnes group) have made in my drinking life. Which is approaching four decades. There are also small breweries popping up in the region – and the supermarkets have changed their attitude, they are happy to have real local products.

Keeping a tiny presence for the time being is probably a PR move to avoid local consumer outrage over beer brewed elsewhere and passed off as local.  I am sure there are men in suits who have calculated the risks. The establishment of Lervig in Stavanger some years ago was a result of Ringnes closing down their local operation.

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