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Archive for October 21st, 2013

  Following my stay in Munich this summer, I have written a fair bit about small, but encouranging signs of innovation. I´m happy to say that there is a growing debate about key concepts, not entirely unrelated to the discussion in the English (English as in language, not as an geographical entity) beer blogs recently. There are two separate issues, both centered around Craft Bier (Yes, the Germans aren´t shy about borrowing English words these days.). One is about hijacking the term, the other about trying to ridicule it. The first story comes from the newly established Brew Berlin. They tell about the Ratsherrn Brauerei, who have tried to register Craft Beer as a protected trade name in Germany. There have been strong protests that one of the big players in the beverage sector tries to monopolize the concept. Even more important is the issue raised by two Bavarian beer bloggers, following the publication of an article in Fine, a wine magazine. The article tries to ridicule the merging craft beer scene in Germany, using labels like technology fetichists. It states that the craft beers fail to do what the classical pils achieves, to produce elegance and intensity without any fuss. All those double and triple beers, IPAs and AIPAs, do not, with their double or even triple fermentation with high levels of alcohol, match the charm of an elegant pils. The reaction to this was started by Mareike in feinerhopfen.wordpress.com, and followed up by Daniel at usox.org. Mareike points out that the micro, craft and cuckoo brewers make beers that fit into a gourmet setting. Quality is about something else than punching a few buttons on a production computer and then getting beer out at the other end in a few hours. If one wants to look for technology fetichists, it is more linked to the Reinheitsgebot culture, though it does not have much to do with enjoyment. In a letter to the editor of the magazine, Daniel questions the use of the concept quality in the article. He points out that the macro breweries of Germany, who are recommended as having a consistent quality, often cheat by using ingredients like hop extract or malt extract. If there is one thing the craft breweries have in common, it is their committment to prime ingredients. Go ahead, read their blogs. Google translate is there to help you. And cheer them on !

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