Peter M. Eronson runs the Swedish beer blog Fat & Flaska, and he has published a list of the 100 best sellers in Sweden’s Systembolaget. The ranking reflect sales in Swedish Kronor, but the right column shows the volume in liters. The category includes beer, ciders and alcopops.
This shows, that, for all the talk about craft taking over the world, it is all about pale lagers. The only exceptions, Newcastle Brown Ale (64), Falcon Bayersk (65), Brooklyn Lager (74) and Innis & Gunn Oak Aged Beer (88) are not something I’d go out of my way for, either.
This also show the contrast between the Swedish and the Norwegian markets. The beers below 4.7 % would be sold in Norwegian supermarkets, so you’ll not find them in the Vinmonopolet stores. And the super strength lagers are hardly to be found here. I suspect the Norwegian tramps either smuggle strong beer from Sweden or stick to vodka.
Call me a snob, but I pass on the red rhubarb flavoured cider (82).