One phenomenon has caught my eye recently, and that is the increased availability of Norwegian beer in various European markets. And by this I mean Norwegian craft beer from small breweries – the major players seem very content with getting their slice of the pale lager market, possibly with some alcopops thrown in.
Brasserie 4:20 in Rome had a Halloween beer festival with more beers from Nøgne Ø and Haandbryggeriet on tap than we have ever seen in Norway. The Nøgne Ø beers are readily available in the best beer bars in London. Haandbryggeriet is cooperating with De Molen, Nøgne Ø brews for Mikkeller. I even got a report from my friend Max in Prague that there are Nøgne Ø beers on tap at the Zubatý Pes pub in the Czech capital.
Add to this a sizeable export to the US, and we are talking serious money. Enough to make it possible for the breweries to slowly expand and pay their taxes and salaries.
I’m not very nationalistic, and I enjoy beers from around the globe. But the “local lads make success” factor has a value, and the fact that there is great beer brewed on our door step means that the threshold for Norwegian restaurants and bars to offer them is getting lower. Journalists and food writers find it more interesting to focus on national craft beers, too.