“The changes to both the brand proposition and the visual identity will help to make the C’******** brand more consistent, appealing and distinctive to its consumers in both its established and newer markets”.
“This global launch is our way of getting our story out there to both our mature markets and our newer markets. We want people to know that C******** beer stands for something — for heritage, for quality, for great taste and for doing the right thing.”
I’m not surprised that a hundred journalists (we are talking the serious established/dying media here, not bloggers) accepted a trip to Copenhagen, refreshments included. But I am amazed that their editors print this kind of crap.
Correction: They flew in some bloggers to sing their praises as well.