I read, gaping, the piece in the Morning Advertiser. I was nursing a cold, trying to make the kids do their homework and I had family coming over, so I decided to write about this tomorrow, which is today.
Martyn Cornell, the Zythophile, had the same gut reaction. And, being both awake and articulate, he wrote a blog post I can only applaud. I don’t think I have anything to add to this.
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Mmmm … it was actually 3am where I was and I’d just come in after a too-long shift subbing a newspaper website, but the report made me so angry at the utter fatuousness of the idea that beer menus were the answer to declining beer sales that I had to rant straight away.
Surely, *surely*, somebody said “But it looks like the horse has pissed in the glass”. Surely.