Sometimes I read something, usually in an ad or a press release, that makes me wonder if I’m really on the same planet as those guys. Like this, an ad from the newsletter of the British trade paper the Morning Advertiser:
Excitement is mounting throughout the drinks trade as the thrilling climax of the 2010 Stella Artois UK Draught Master approaches. Twenty of the UK’s best bar staff will be displaying their dispense skills using the iconic chalice branded glass when the Draught Master is staged in London on October 13. The eagerly-awaited event – the ultimate test of bar dispense and presentation skills – underlines the renowned brewing heritage and unrivalled product quality of Stella Artois.
Actually, it is hard to know if it is intended as an ad or an article. Either way, it is useful to know where I won’t be on October 13. And remeber, as all crap, it is 100% compostable.