The new Oslo brewpub – Schouskjelleren Mikrobryggeri – is a good example on how to use the social media to build interest months before the opening.
It is not rocket science – just establish a facebook group and upload photos as the work progresses.
I have mentioned this place before. It is an offshoot of Olympen, and it is located in the old cellars of Schous brewery, closed down and gutted by Ringnes decades ago. There used to be a legendary drinking den on the premises – but this area of Oslo has moved upwards over the last decades.
Opening is pencilled in for October.