The organisation Norwegian Brewers has a long history, going back to the time when there were independent breweries in most towns. It used to be a profiled spokesman for the industry, fighting battles against new limits and regulations. Some of the battles have been successful – keeping the standard strength beers in supermarkets, some less so – ban on alcohol ads.
For the last decade or two, the organisation has been less visible. One reason for this is probably the fact that Carlsberg is the dominating player in the beer market, effectively sharing the market with three regional breweries.
Someone, I don’t know who, probably the board of the organisation, decided some time last year that it was time to change this. They recruited a well-known media personality, Petter Nome, as their new director, and he has set out to redefine the organisation.
I mentioned a few days ago their new web site that aims to cover the whole beer, soft drinks and water sector. This will obviously also add to the visibility of the breweries and soft drinks producers. It remains to be seen how the health authorities will react to the web site – it looks like Nome is willing to fight this out in court, which will also mean huge media coverage and a discussion both in political circles and among the public.
To be continued…