A sign that the Norwegian craft beer market is coming of age is the number of orders coming in for the new whisky cask beers from Nøgne ø.
These beers are not advertized. They are not in the official lists of Vinmonopolet. The rumours are spred via various web sites and forums.
The beers have to be ordered through Vinmonopolet.
The labels for the cask aged beers arrived from the printers yesterday, and they now have back orders for about forty cases of beer, plus orders for Tyttebær, Tiger Tripel and Imperial Brown Ale as well.
Do not underestimate word of mouth and social media!