I wrote a few weeks ago about the quarrel discussion in Denmark concerning contract brewing and misleading labels.
This is not a subject limited to Denmark, in a number of countries we have supermarket own brand beers where it’s more or less impossible to find out about the brewery – sometimes produced in the EU has been the only information. Marks & Spencer have been among the worst offenders here.
I’m happy to read the news from M&S over at Pete Brown’s blog :
There are about thirty beers and ciders. At this stage they’re brewed all across the UK, Ireland, Belgium, Spain, Italy and Germany. Each beer tells you where it’s from. Each beer is brewed by a reputable brewery and they’re upfront about who brewed what. These may be M&S own label beers, but they are quality beers.
I hope this can inspire more of the chains!