A new alliance of regional brewers has been formed with the long-term aim of funding a generic marketing campaign for cask beer, according to the Publican.
They have picked the rather cumbersome name Why Handpull? Marketing Group, and include marketing staff from Wells & Young’s, Greene King, Fuller’s, Marston’s and Caledonian.
One can always discuss the merits of the beers from some of these breweries compared to the smaller ones on the British market, but I find such an initiative a valuable contribution to a noble cause.
The photo is from Ye Olde Mitre, one of my favourite London pubs, which has just been aquired by Fuller’s. Let’s hope they let them continue their guest beer policy.