Archive for March 28th, 2009

Norwegian micro Ægir – named after the brewer of the Norse Gods, has an excellent writeup in the Dagbladet newspaper today. Available online, too, and the photos are even better in the web version.

The coverage is enthusiastic, and the journalist seems to have gotten the facts right, too. Looks like he spent some time on the web researching.

I really hope to make a visit to Flåm this year. While Evan’s beers are avaialble bottled, I’d like to try them on the spot – on tap.

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A new alliance of regional brewers has been formed with the long-term aim of funding a generic marketing campaign for cask beer, according to the Publican.

They have picked the rather cumbersome name Why Handpull? Marketing Group, and include marketing staff from Wells & Young’s, Greene King, Fuller’s, Marston’s and Caledonian.

One can always discuss the merits of the beers from some of these breweries compared to the smaller ones on the British market, but I find such an initiative a valuable contribution to a noble cause.

The photo is from Ye Olde Mitre, one of my favourite London pubs, which has just been aquired by Fuller’s. Let’s hope they let them continue their guest beer policy.

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Educating the palate

Some of my drinking buddies are qualifying as beer judges in order to assist in homebrewing competitions. It is probably a good idea for me to do this as well, maybe I can expand my vocabulary a bit when I am writing about beer.

tasting-beerThere is a new book coming up that hopefully can help us along, too, Tasting Beer by Randy Mosher.

I haven’t seen anything but the promotional material over at amazon, so I cannot vouch for the quality as yet. The book is out in the US already, the British edition is due in a month or so. I think I will be ordering a copy. Anyone had a closer look?

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