The Norwegian daily Dagsavisen reports that the major Norwegian breweries see a dramatic fall in their turnover. In January and February this year they sold three milllion liters less than the same period last year, and the trend continues in March.
Spokesmen for the industry are praying for a hot summer, and mention several factos affecting thir sales:
- Consumers are switching to cheaper, supermarket label beers
- They travel less and eat less in restaurants
- The opening hours for bars and nightclubs have been restricted in a number of towns.
- Young people (what the industry calls first time drinkers) tend to go for wine and sweet drinks.
I don’t have any figures for the most important micros, Haandbryggeriet and Nøgne ø. They export most of their production, and I suppose they are more vulnerable to what happens in Denmark rather than at home.