The US News and World Report has an article today about how the beer industry will be affected by the crisis.
Or do they, really?
It is an interview with Amy Mittelman, who has written a book about American brewing history, which, presumably, gives her the qualifications to look into the crystal ball.
My question is – if the person you are interviewing does not have any opinion on the issue at hand, maybe you should call someone else?
A few quotes:
Do you think that will continue or reverse if the economy undergoes an extended slowdown?
It’s hard to say.
In bad times, do people seek relatively inexpensive comforts?
Probably yes. If times get really bad, they may look for the lowest price points. But relatively speaking, even expensive beer isn’t that expensive.
Is it a myth that people drink more beer when the economy is going badly?
What are the biggest challenges you think the beer industry will face over the next century?
As a whole, it will be increasing competitiveness and consolidation—who will be able to survive on that global level. In general, our societies go through swings in personal behavior. We might put restrictive measures around people’s personal autonomy and pleasure-seeking behavior.
Sure, some of these quotes are chopped off, but the qualifications kill off any line of reasoning anyway.
Who said bloggers have much to learn from the mainstream media?
As a matter of fact, I have her book on my shelf of unread books.
Will I read it? It depends.