BrewDog is conducting an experiment (Some will say all theri beers are experiments!), where they are giving away control over one of their beers. Here is the setup:
In a series of video installments, they will discuss various alternatives for a new beer. Martin Dickie (Founder), James Watt (Founder) and Stewart Bowman (Head Brewer) will all be passionately arguing their case. Each blog post will feature certain aspects of the beer:
Week 1 – Beer Style
Week 2 – Malts used and target gravities/ABV
Week 3 – Hops used
Week 4 – Speciality processes/ingredients
Week 5 – Beer Name and packaging
The readers will then have 5 days to vote based on how convincing the arguments were and their own personal preferences.
The first episode of Beer Rocks will be on the Video Blog on Saturday 15th of November.
Go ahead and do your bit for democracy. For once even Norwegians can vote in a European election.