Archive for August 14th, 2008

Update: Carlsberg has canceled the promotion after the reactions.

Carlsberg could be facing a mass boycott by Liverpool pubs and football fans over a controversial giveaway promotion in The Sun newspaper, according to the Publican.

Licensees and supporters are stunned the drinks company, which sponsors Liverpool Football Club, has linked up with the newspaper, much-hated on Merseyside, for an upcoming bank holiday free pint giveaway in 13,000 pubs.

Many fans still refuse to buy The Sun because of its highly controversial coverage of the 1989 Hillsborough disaster in which 96 Liverpool fans died.

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The Norwegian (Dutch-owned) supermarket chain ICA is going down the drain, with market shares, shops and money evaporating. Their local branch isn’t up to much, either, but there had been a minor revolution on their beer shelves while I was on holiday.

They now stock a range of beers from both Nøgne ø and Haandbryggeriet, including the  new Bavaria weisse. Their imports used to be standard pale lagers, but they have now added Fuller’s London Pride and Discovery, Harviestoun’s Bitter and Twisted and a few others. The prices are outrageous, but we’ll just have to hope for a price war later on..

The photo was taken with my phone, more for documentation than for artistic merit, I have to say..

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