Archive for August 4th, 2008

A potential market

I read in the Guardian that of the 10.7 billion pints of beer sunk in the UK each year, only 13 per cent are drunk by women. Coors UK plans to change that with new beers and elegant half pint glasses.

In 1970 beer was two-thirds of the drinks market as men filed out of the factory gates and into the pub, but that figure is now closer to 40 per cent.

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