This one just came in:
Marston’s has announced it has acquired Refresh UK which owns the Wychwood Brewery, brewer of Hobgoblin and Brakspear.
The acquisition is consistent with Marston’s strategy of developing a portfolio of premium beer brands to complement the Marston’s range, led by Marston’s Pedigree.
This purchase by Marston’s follows the company’s acquisitions of Jennings in 2005 and Ringwood in 2007.
I don’t get too excited about this, as I have never been very excited about the Wychwood range of beers. (Though I like their ads!) Let’s just hope some of the new British micros grow enough to fill the gaps left by mergers and acquisitions.
The Athens Craft brewery goes for style as well as taste. I have tried their beers in the islands – now it is time to taste them on their home turf. If I can squeeze them into my schedule. Which I usually manage…
