Archive for April 1st, 2008

Someone called the IRI has compiled a list of what they call the top 15 new beer brands in the US. It is obvious that beer and alcopops are thought of as being the same thing. I envisage that lists like this are compiled by serious young men in dark suits who get their buzz from low carb beverages.

The winners:

IRI Top 15 New Beer Brands in 2007

Total U.S. Supermarkets

Rank   Beer Brand
1   Miller Chill
2   Bacardi Silver Mojito
3   Landshark Lager
4   Bud Light Chelada
5   Smirnoff Ice Pomegranate Fusion
6   Mikes Hard Light Cranberry Lemonade
7   Michelob Ultra Lime Cactus
8   CM Parrot Bay Pineapple Colada
9   Budweiser Chelada
10   Michelob Ultra Tuscan Orange Grapefruit
11   Mikes Cocktail Crantini
12   Alaskan IPA
13   Mikes Cocktail Lemon Drop
14   Zima Pineapple Citrus
15   Kokanee Gold

Not much for a beer dog here, is it? I politely ask them to keep their pomegranate fusion to themselves. Our only glimmer of hope seems to be number 12, the Alaskan IPA.

But it seems like the teenagers of the US have been amply supplied with beverages to make them drunk and then sick. As ususal. In my day we had to mix the vodka with pineapple juice ourselves. And the Bacardi and Coke were in separate bottles.

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