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Archive for March, 2008

I had a glass of wheat beer in the transit area of Munich Airport recently. This was not an ordinary airport bar, but perhaps a signal of things to come, an organic cafe amids all the gas-guzzling planes. The beers were obviously organic as well, but that did not make them any worse.

The brewery supplying the cafe had left some of their promotional material around, and it looks like a business primarily tending to a local market.

They are running a competition where the winner gets free beer for life. In Bavaria this is defined as one Maß of beer every day for 15 years. That’s one liter every day, I assume you can choose if you want this on tap at your local or if you want it delivered to you home. There are several prices, where the runners up are supplied for a period of between six months and eight years with the same amount. A special price of a flight for two persons to San Fransico pales in comparison!

The brewery is the Steiner Bräuhaus.

If a Norwegian brewer launched a scheme like this, he would probably be locked up for a period between six months and eight years….

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