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Archive for March 5th, 2008

Atna brewery bankrupt

Another Norwegian micro has thrown in the towel. It is tough to compete with the big players in the domestic market. To be on lots of supermarket shelves and at the same time making sure the beer has a satisfactory turnover is not just something you can do in your spare time in a country with a geography like ours.

I don’t know enough about their operation to know what went wrong. Some of their beers were perhaps not distinctive enough to warrant a premium price – they were lacking the wow factor. The ban on all kinds of ads and other marketing makes it tough to be visible for your potential buyers.

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