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Archive for October 30th, 2007

The London Daily Telegraph has an article that enthusiastically promotes the Ale Trail in Cumbria, North England, where you can enjoy the outdoors as well well drawn pints from the many breweries in the area. Good cooking and nice hotels, too, and you can decide how many miles of walking and how many pints you would want to put inot the mix yourself.

So many pubs, so little time. It won’t be this year for sure!

Thanks to Stig for telling me that I forgot to post the link. The article can be found here.

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More cans for Europe

According to Beverage Daily, Rexam has announced that it will build a new beverage can plant in Denmark.

The £78m (€112m) new plant, expected to have a capacity of 1.2bn cans in the 33cl and 50cl sizes, will provide another source of supply in a tight market.The aluminium beverage can plant will be built in Fredericia, the first of its kind in Denmark.

Rexam expects the plant to be operational during the first half of 2009.

The European beverage can market, excluding Germany, has grown annually by 8 per cent over the past few  years and is expected to continue to grow at a similar rate.

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Last month it was InBev who spent a fortune on a slick virtual marketing campaign for one of their lagers, who they would want us to believe is unimproved since the 15th century or something.

Yesterday I got an e-mail from a man called Freddie, who was very eager to tell me this about a Diageo beer:

The new xxxxxx ad, the most ambitious in their history, has not yet been released to the public. We ve hidden it somewhere on the Internet and are relying on savvy web surfers to hunt it down for us by following a tricky series of hidden messages, clues, and puzzles. It s an alternate reality game spread across the web that only the diligent and those willing to thing outside of the box will work out.

I am sorry, but I can’t even be bothered to post a link to this nonsense. Please write me again if you have something to say about beer, Freddie. Beer is brewed on malt, hops, yeast and water, not messages, clues and puzzles. That used to be the case even in Dublin!

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