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Archive for October 26th, 2007

Others like the dog, too!

Gavin D. Smith at the Beer Pages has tried the BrewDog beers, too, and he is also to be counted among the fans of the Scottish brewery. Read his review.

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There is a very good article at the FoodQualityNews.com, written by Neil Merrett.

I quote:

Over the past few months, a growing number of brewers, dairy groups and processors have suggested that unfavorable weather is adversely affecting their operations, particularly in Europe.Management seems to be suggesting that business is not booming because of “unfavourable”, or “adverse” weather conditions — often without giving any reasons for why this may be so.Management at Danone, Britvic and Cott have all been keen to point out that weather has affected sales, and don’t seem to have any answer to this weather conundrum.The claims regarding the weather are even more confusing when some of the peers of the same company making the excuse, say that they are benefiting from the very same climate in the region. Coca-Cola Hellenic, a major European bottler of soft drinks, Heineken,and the Czech Brewery Association all said the weather helped boost sales.This excuse may work fine when explaining the reason for a disappointing holiday, but surely not when accounting for declining sales by some of the most significant international food and beverage manufacturers and experienced management. 

When apparently the income of leading multinational companies is dependent on glorious summers or white Christmases, are companies just looking for a scapegoat in Mother Nature for not hitting profit targets?

Read the whole article here.

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Son of Sam

Do you know when a micro brewery has become a macro in all senses of the word? When it is big enough to hire an Intellectual Property Manager. That’s when the joys of bringing great beer to the masses is replaced by the men and women in suits. The accountants and the lawyers. And the marketing department. It seems like this is what has happened to the Boston Brewing Company.

But even if you are up there in the big league, there are some pieces of advice you should listen to. If you have an intellectual property manager, I assume you have a communications manager, too. He can tell you that if there is a public outrage at something that is, everything considered, of marginal importance to you, you should back down. Completely. You should send a few crates of beer and some Sam Adams t-shirts to Oregon – both to Sam Adams and to the radio station. With your sincere apologies.

You should even sponsor their programme.

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