According to a campaign in the Danish newspapers, there will be 1450 new jobs in Denmark if the taxes on beer and soft drinks are cut by half. They will buy their cans and bottles at home instead of leaving their money at the border shops in Germany.
I am not able to find any signs of this in the reports of a new government package of measures to boost growth in Denmark.
Because there are other factors, too. If you compare to most countries, the taxes are pretty low today. And the Danes do eat and drink far too much for their own good already. What is good for Carlsberg is not neccecarily good for Danish public health.
And I wonder if those who paid for the ad considered how many Danish jobs are dependent on the border trade from Sweden and Norway. Probably around 1450.