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Archive for the ‘beer marketing’ Category

From the Los Angeles Times:
Seventy-five years after Prohibition, beer aficionados in Alabama are fighting for the right to brew and chug as they please. That’s raised the ire of Southern Baptists, who frown on alcohol in any form. As they jockey for advantage in the Legislature, one side quotes Scripture. The other cites BeerAdvocate.com. One [...]

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I had a glass of wheat beer in the transit area of Munich Airport recently. This was not an ordinary airport bar, but perhaps a signal of things to come, an organic cafe amids all the gas-guzzling planes. The beers were obviously organic as well, but that did not make them any worse.
The brewery supplying [...]

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From an article in Beverage Daily on the strong growth of craft beer in the US: 
Keith Levy, vice president of brand management for Budweiser maker Anheuser Busch, said that while the brewer was looking to capitalise on recent growth in craft beers, the segment was not a new market for the company.
“Anheuser Busch’s brew masters [...]

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The Bavarian way

I used Google to try to find out more about Obazdem the other day, and, unsurprisingly, the sites that came up had a rather Bavarian slant. One page caught my interest - a page offering promotional material for those who want to set up a biergarten in Bavaria. We are talking about an official page [...]

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Traceability is a buzz word for everything connected with food in Europe and, I believe, globally.  There are many reasons for this: 

Public and animal health,

Consumer confidence in food,

Varying degrees of honesty in the market place

Marketing opportunities (slow food, local food, spinning stories about the farmer or the brewer)

Governments and EU bodies’ wish to enforce legislation/taxation/control [...]

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Business Week has a potted history of American micros:
The U.S. beer industry probably reached its post-World War II nadir in the late 1960s or early ’70s, at which point Smith’s “invisible hand” started to work its inevitable magic. Slowly at first, then in ever-increasing numbers, small, craft breweries began popping up. Started by people who [...]

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The designer of the Sgt Pepper’s sleeve Sir Peter Blake, has designed a new label for Cain’s lager, celebrating Liverpool’s City of Culture status.
I’ve been to Liverpool once, way before my beer blogging days. Maybe it’s time to take another trip. Not for the beer label, mind you. I would say Sir Peter’s days in [...]

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We have had a rather confusing debate over at the Good Beer Blog over the question of whether Scottish & Newcastle can be perceived as a local brewer in Scotland. I will not repeat the arguments here, but it lead me to thinking about how beer drinkers perceive beers as local and how loyalty is used [...]

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There is a debate over at Pete’s blog , followed up by Alan, about beer bloggers being approached by a company that pays for editorial coverage of products. I haven’t received this e-mail, but I generally don’t bother to explore the requests I get for ads, either. I won’t waste my time exploring possible revenue if I [...]

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It’s Friday!

I’m not saying I won’t post later today, but I’m not promising anything, either.
Meanwhile, a vintage Italian beer poster. I will, eventually, tell you where I found it, but I intend to mine the source a bit first.

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