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Archive for the ‘beer marketing’ Category

I won’t be in Brussels on 7 June, but if I were, I would go for a birthday celebration! Happy birthday, Bier Circus, one of my favourite bars in the world! Sorry about the poster, I can’t get it right here.
 

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By Herschell Hershey. From the Londonist.

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After many years of decline, the value of the Danish beer market is growing again. The volume continues to slid, but the demand for more expensive craft beers compensate for the hectoliters of Tuborg lager.
Denmark is know as a market for dedicated beer drinkers, but, as in other core countries in the beer belt, the [...]

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Some brewers, often anonymous, grumble about the beer rating sites like ratebeer and Beer Advocate, nicknaming them hatebeer. They feel that they are put down by a small number of geeks who make hasty judgements and don’t appreciate the high quality some of the craft brewers are offering.
Some take the other approach - they embrace [...]

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Truly exotic

I have learned to scan shop shelves for interesting beers in a matter of seconds. I had a few moments in Zurich airport before catching the shuttle bus to the hotel, so I ran into a shop in the arrival area to see what I could find. A few Swiss lagers that did not seem to [...]

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The inventiveness of merchants and governments across Europe has led to many strange price differences between neighbouring countries. Sugar, petrol, vodka, wine - the list is endless. The European Union has led to some harmonisation, but you still have lots of Danes going to Germany to shop, not to mention Brits going across to France.
National [...]

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This one just came in:
Marston’s has announced it has acquired Refresh UK which owns the Wychwood Brewery, brewer of Hobgoblin and Brakspear.
The acquisition is consistent with Marston’s strategy of developing a portfolio of premium beer brands to complement the Marston’s range, led by Marston’s Pedigree.
This purchase by Marston’s follows the company’s acquisitions of Jennings in [...]

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Someone called the IRI has compiled a list of what they call the top 15 new beer brands in the US. It is obvious that beer and alcopops are thought of as being the same thing. I envisage that lists like this are compiled by serious young men in dark suits who get their buzz [...]

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From the Los Angeles Times:
Seventy-five years after Prohibition, beer aficionados in Alabama are fighting for the right to brew and chug as they please. That’s raised the ire of Southern Baptists, who frown on alcohol in any form. As they jockey for advantage in the Legislature, one side quotes Scripture. The other cites BeerAdvocate.com. One [...]

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I had a glass of wheat beer in the transit area of Munich Airport recently. This was not an ordinary airport bar, but perhaps a signal of things to come, an organic cafe amids all the gas-guzzling planes. The beers were obviously organic as well, but that did not make them any worse.
The brewery supplying [...]

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