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Archive for the ‘beer marketing’ Category

Going blind I

.., or things that go chug-a-lug in the dark.
AP tells us about some new legislation in Maine, an effort to keep children from having to witness adults drinking the alcoholic beverages has had the unintended consequence of making it difficult for the stores to hold the tastings.
The last-minute amendment said the events “must be conducted [...]

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According to the newsletter from Oppigårds Bryggeri, next year is worth looking forwards to. Systembolaget will launch more beers from Swedish micros during spring and summer 2010 than they have ever done. They predict that 2010 will be the most interesting year for Swedish beers at Systembolaget ever. And that’s good news for those of us [...]

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A sign that the Norwegian craft beer market is coming of age is the number of orders coming in for the new whisky cask beers from Nøgne ø.
These beers are not advertized. They are not in the official lists of Vinmonopolet. The rumours are spred via various web sites and forums.
The beers have to be [...]

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I wrote a few weeks ago about the quarrel discussion in Denmark concerning contract brewing and misleading labels.
This is not a subject limited to Denmark, in a number of countries we have supermarket own brand beers where it’s more or less impossible to find out about the brewery – sometimes produced in the EU has [...]

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The brewer at Danish micro Duelund Bryglade,  Poul Højlund, has a fierce attack on some of the beers on the Danish market. Højlund is launching a new concept – Real Microbrew, with a BBB logo – Brewed at the Brewery by the Brewer. (for once a concept easy to translate!)
He attacks major industry players like Harboe [...]

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Yes, it has 1.1% alcohol, but it also, I quote, contains more hops than any other beer we have ever brewed. There is over 60 kilos used in our tiny 20HL batch. It contains more hops than any other beer ever brewed in the UK. It has a theoretical IBU of 225.

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I have, on occasion, written about the need to liberalize the Norwegian licencing laws, allowing small scale producers to sell a bottle or two of their own produce, be it fruit wine, cider or beer. So far the liberal party, Venstre, is the only one with the issue visibly on the agenda.
There is a similar discussion [...]

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The other posts in this series have been about permanent shops and bars, today I want to draw attention to an event. Sure, it is linked to the Aku Aku Tiki Bar, but it’s also a sort of one day food and beer festival.
One sign that craft beer is coming of age here in Norway [...]

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There were four different beers in the box from BrewDog. Trying to control myself, I have only tasted three of them so far. The last one is the Rake Raspberry Imperial Stout, which I had on cask last year, possibly my best beer of 2008.
5 AM Saint is a prototype, meaning they will possibly adjust [...]

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There is rarely anything interesting in the mailbox nowadays. Sure, there are books and dvds ordered on the web, which hardly comes as surprises, but apart from that it’s mostly  flyers for groceries and furniture. Even the bills tend to turn up in my e-mail inbox and not on paper.
But there are exceptions. Like the [...]

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