50 new pale lagers and a Pepsi

Ole Petter Wie, the manager of Carlsberg-owned Ringnes brewery, by far the biggest actor on the Norwegian beer market, has ambitions. Big ambitions. He wants the profits margins to increase from 10 per cent today to 15 per cent in a few years.  He boldly proclaims in an interview with Dagens Næringsliv (not online) that he aims to [...]

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