Those friendly guys over at A-B InBev (Making friends is our business is their slogan. I didn’t make it up) are launching an even lighter beer for the Super Bowl. The world’s lightest beer. Less carbs, less calories, approaching zero.
I think that behind closed doors, the slogan is more likely to be Making money is our business. There is nothing wrong with that, just don’t pretend anything else.
I prefer small and mediums sized breweries. Brewing beer is their business. And by brewing good beers they are actually making friends.
Small and friendly
Less carbs, less calories, less flavour (approaching zero).
short, sweet and soooo on point!
Reminds me about this article I read the other day.
http://www.dailyfork.com/2009/12/reasons_light_beer_sucks.php
I hear they are working on a beer with minus 5 flavour that will actually suck the flavour out of any neighbouring craft brews within a metre of it.