Update: Carlsberg has canceled the promotion after the reactions.
Carlsberg could be facing a mass boycott by Liverpool pubs and football fans over a controversial giveaway promotion in The Sun newspaper, according to the Publican.
Licensees and supporters are stunned the drinks company, which sponsors Liverpool Football Club, has linked up with the newspaper, much-hated on Merseyside, for an upcoming bank holiday free pint giveaway in 13,000 pubs.
Many fans still refuse to buy The Sun because of its highly controversial coverage of the 1989 Hillsborough disaster in which 96 Liverpool fans died. 
[...] Albert beat me to the punch regarding a free pint promotion from Carlsberg, shirt sponsors for my favorite EPL team Liverpool, [...]