According to a Danish newspaper article, from Børsen I believe, Carlsberg is unable to establish itself as a brand in Laos. This is despite the fact that Carlsberg owns half of Lao Brewery. (The other half being owned by the Laotian government.)
The reason being given for this is that the local population had the same relation to their beer as a fan has to his soccer team – total dedication. The head of PR at Lao Brewery says it is impossible to sell Carlsberg there – Beer Lao has a market share of 99 per cent.
This also stops all attempt of innovation at the brewery. They have tried to launch six new beers over the last few years, but they are easier to find on posters than in the shops and bars of the country.
I have a feeling that they should get the most out of this market while they can, I’m sure there are competitors waiting in the wings!




If you leave the Strahovsky Klaster with its micro brewery and walk through the opening in the monastery wall facing Central Prague, you’ll find a cobbled road leading stright down the hill, with the castle to the left. Uvoz, it says on my map. Continue walking down, you’ll find the usual assortment of tourist traps. On the right you’ll eventually pass a bottle shop, where absinthe and other strong drinks are prominently displayed, but the shop window also boasted of a good beer range.
Way up on the hill, even slightly above Prague castle, there is an old monastery complex, with its own church, art museum and a stunning old library. The Strahovsky Klaster is reachable by public transport, as there is a tram line passing at the back, but it was a fine morning stroll from my hotel, so you’ll have to figure out how to get there yourself.
There was an extra fee for taking photos of the library, so you’ll have to take my word for it being a beautiful place. No such photo regulation for another attraction within the walls, a micro brewery.



I arrive at the spanking new airport terminal in Prague in the early afternoon, and I soon find myself on the bus towards the centre. No regards for speed limits here, a Swedish fellow passenger mutters that the driver is speeding like he has stolen the bus. Luckily I managed to get a seat. It is sweltering hot, and I am lucky that the bus stops right in front of my hotel. Time for a quick shower before I go down to the lobby to meet Max, my local guide and 

