Do you know when a micro brewery has become a macro in all senses of the word? When it is big enough to hire an Intellectual Property Manager. That’s when the joys of bringing great beer to the masses is replaced by the men and women in suits. The accountants and the lawyers. And the marketing department. It seems like this is what has happened to the Boston Brewing Company.
But even if you are up there in the big league, there are some pieces of advice you should listen to. If you have an intellectual property manager, I assume you have a communications manager, too. He can tell you that if there is a public outrage at something that is, everything considered, of marginal importance to you, you should back down. Completely. You should send a few crates of beer and some Sam Adams t-shirts to Oregon – both to Sam Adams and to the radio station. With your sincere apologies.
You should even sponsor their programme.
